Engineered in Germany. Nearly a Century in the Making.
nextzett is not a brand born from a marketing brief. It was built in a workshop — refined over nearly 90 years by engineers who believed that the products you use on your car should perform as precisely as the car itself.
1936: Where It All Began
The story starts with einszett — founded in Germany in 1936. At a time when automotive care was still in its infancy, einszett was already developing professional-grade formulations for workshops, dealerships, and serious drivers across Europe.
The philosophy was simple from day one: no shortcuts, no fillers, no compromises. Every formula had to meet the exacting standards of German engineering — effective, safe for surfaces, and built to last.
2000: Arriving in America
After more than six decades of earning trust across Europe, einszett made its way to the United States in 2000. American enthusiasts and professional detailers quickly recognized what European workshops had known for generations: this was car care engineered to a different standard.
The brand found its home in the communities where it mattered most — on forums like Bimmerpost, VWVortex, Audizine, FordTremor, and BobIsTheOilGuy, where real enthusiasts share real results.
2015: The Next Generation
In 2015, einszett evolved. As our formulations advanced, our product line expanded, and our vision for the future sharpened, we made the decision to rebrand as nextzett — the next generation of everything we had built over nearly 80 years.
Same German engineering DNA. Same uncompromising standards. A new name that reflected where we were going.
Professional Grade. Enthusiast Approved.
From our glass care and interior cleaners to our ceramic coating systems, every nextzett product is developed to meet the demands of professional detailers — then made accessible to anyone who takes pride in their vehicle.
We believe the best car care shouldn't be locked behind a shop door. It should be in your garage, in your hands, delivering professional results every weekend.
Learn. Detail. Repeat.
We're more than a product company. We're an educational resource for anyone who wants to do it right. Explore our Keep It Clean Videos, dive into our Car Detailing Guide, or subscribe to our YouTube channel for step-by-step tutorials from our team.
Because the best detail starts with the right knowledge.
2026: What's Next
Nearly 90 years after einszett first opened its doors, we're honoring where we came from. In 2026, we're bringing back a piece of that original legacy. We can't say more just yet — but if you know the name, you know it means something.
Stay tuned.
Find nextzett Near You
nextzett products are available online and through a growing network of authorized retailers across the United States. Whether you're a professional detailer looking to stock your shop or a reseller ready to bring German-engineered car care to your customers, we'd love to work with you.
