einszett Heritage
Built on a Legacy. Made for What Comes Next.
For over 60 years, einszett has set the standard in automotive care. From the first wash to the final detail, our heritage formulas deliver unmatched performance and protection.
A Heritage Dating Back to 1936
1936
Founded in Germany
einszett was established by Werner Sauer, Sr. in Cologne, Germany, beginning a legacy of premium automotive care products that would span generations.
einszett (1Z in German) taken from the license plate issued to cars in Koln, Germany.
1960s
Innovation in Car Care
Pioneered advanced formulations for automotive detailing, setting new standards in the industry.
Historical einszett car-care products from the brand’s early years.
1980s
European Expansion
Expanded distribution across Europe and began building a reputation for quality and performance.
2000s
The North American Chapter Begins
einszett North America became the brand’s first export operation outside Europe and introduced einszett to the English-speaking market. The North American website, product labels and catalogs established the brand’s first English-language identity, helping open the door to interest and distribution in additional markets around the world.
The original einszett North America office and team.
2006
70th Anniversary
Celebrated seven decades of innovation, quality, and dedication to automotive care excellence.
einszett product evolution, 1945–1970.
einszett Comes to North America
In 2000, einszett expanded its reach across the Atlantic, bringing decades of German engineering excellence to the North American automotive care market.
The brand quickly gained recognition among professional detailers and enthusiasts who valued precision, performance, and the uncompromising quality standards that had defined einszett since its founding.
Built One Customer at a Time
Every detail tells a story. From professional detailers to passionate enthusiasts, our community shares a commitment to excellence and precision in automotive care.
The Products That Defined an Era
From groundbreaking formulations to iconic packaging, these products shaped the automotive detailing industry and set new standards for excellence.
Gummi Pflege Stift
The product that put einszett on the map in the USA. Funny name but kept weather seals conditioned so the cabin was quieter and doors didn't stick in freeezing temperatures.
Cockpit Premium
Cockpit introduced to North America the idea that a dashboard cleaner didn't have to leave a shiny finish. It has since become the standard.
Glanz Wax
One of the first polymer sealant waxes introduced to the North American market.
Kristall Klar Washer Fluid
We introduced the concentrated washer fluid concept removing the need to buy large jugs of water.
Part of the Enthusiast Community
We're proud to be part of a passionate community of automotive enthusiasts who demand the very best for their vehicles.
Quality is not an act, it is a habit.
Track Days
Pushing limits on the circuit
Car Shows
Showcasing perfection in every detail. First car show (2001)
Car Club Events
Supporting car enthusiasts
Detailing Sessions
Crafting automotive excellence
Car Culture
Where passion meets precision
Dealer Events
Connecting with fellow enthusiasts
The Next Chapter
Today, the brand continues its original philosophy of delivering premium automotive care products to the North American market. Every formula reflects decades of German engineering excellence, adapted for modern enthusiasts who demand the very best.
The einszett Heritage Collection
The Return of an Original
einszett Gummi Pflege
Experience the legendary formula that started it all. Crafted with the same precision and care that made einszett a trusted name in automotive care since 1936.
$15
More Heritage Products Are Coming
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