By Michael Mankarious
© nextzett USA

 

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In automotive surface care, there are three main surface types. One of them is paint. We learned about paint care in the "Keep It Clean" articles "Why Car Polish is Important" and "Protecting Your Car with Car Wax". The other surfaces, and the ones we will address in this article, are those made of plastic and rubber. Go to any auto parts store and you’ll find a large selection of products made for the dashboard, exterior plastic trim and tires. Unfortunately, many of these products are made to enhance the appearance of these components rather than maintain and protect them.

 

Oily Shine Equals Short Life

While the trend for high shine dressings is on the decline due to both a change in trends and new environmental regulations concerning how plastic and rubber treatments are formulated, there are still products on the market that offer the high shine look without doing much other than that.

To achieve this high shine look, car care companies formulate their dressings with petroleum-based ingredients that have the consistency of baby oil. They offer a high shine finish but are greasy and goopy. They also happen to be dirt and dust magnets. But worst of all, they can harm the surfaces they are applied on.

Everyone knows the infamous cracking dashboard story. If you're not familiar with it, the story is about a well known dash and tire dressing product that users have blamed for the cracking of their dashboards after years of use. Unfortunately, this story is not a myth. Not only was the issue prevalent and the subject of news stories, but the problem also existed with tires cracking, which of course is far more dangerous. Tire installers who inspect a failed tire will glide their finger across the surface of the failed tire to see if any greasy residue is picked up alerting them to the use of a petroleum-based tire dressing.

While the company that produced this product and other companies that produced similar products have since reformulated their dressings and therefore the issue is not as prevalent, the concern has managed to linger in the car world and still rouses concern with customers. Let's discuss why this issue happened in the first place.

Not too long ago, you'd be hard pressed to find a tire dressing or dashboard treatment that was water-based like nextzett Vinyl-Rubber Extra since most products were petroleum-based. They offered a high glare shine that provided the 'wet look' that customers wanted on their dashboard and tires. And here's where the problem lies...

When applied on plastic or rubber surfaces, petroleum breaks down the flex agents in the material weakening them over time and reducing their ability to flex. Simply put, it dries out the surface allowing it to become brittle and prone to cracking. 

For years and even until today, many blamed the issue on silicone used in the products to increase the shine and water-resistance. But, silicone was never the issue. Silicone is a harmless raw material that  adds shine, weather resistance and when used in polishes and waxes, it makes the product easier to apply and buff off.

Silicone became the scapegoat while petroleum continued to cause harm. As the issue became pervasive and customers avoided tire dressings and dashboard treatments made from petroleum, the issue became less of an issue. They soon sought water-based treatments. The irony is, water-based products like nextzett Vinyl-Rubber Extra actually condition and treat the surface (not just dress it up) and last longer than their petroleum-based counterparts. However, the transition was slow going in North America because water-based products don't provide a high shine finish like the petroleum-based products. In Europe, the wet look never became trendy like it did in North America. Instead, Europeans opted for a low-shine, natural looking finish. It was only in the early 2000s when North Americans began to take on this trend. Good timing too because the Environmental Protection Agency (EPA) began restricting VOC's (Volatile Organic Compounds) in consumer products. Classified as a VOC, petroleum distillates got the axe and as a result, many companies switched their products from petroleum-based to water-based. Still, many products out their continue to use petroleum.
 

Plastic and Vinyl

Car makers created car components made of plastic to withstand stresses of the surrounding environment such as extreme heat and cold.  For example, the dashboard was designed to withstand high temperatures when sitting in direct sunlight in the summer.

In order to accomplish this, manufacturers incorporate flex agents into the components. These flex agents are usually non-organic oils that allow the plastic or the vinyl to flex, therefore, preventing drying and cracking.  

However, this does not mean that plastic and vinyl doesn’t have to be treated. Over time, components can dry and become brittle even if a petroleum-based dressing hasn’t been used to treat them. Temperature and UV rays are enough to dry the surfaces and shorten their life. Often you will see the color of unpainted plastic exterior trim white instead of black.
 

Treating Exterior Plastic Surfaces

To restore the plastic to its original condition, apply nextzett Vinyl-Rubber Extra on a regular basis until the original color is restored. This generally takes a few applications. Over time, you will need to apply less often as Vinyl-Rubber Extra restores the plastic to its original condition and seals the finish.

What sets Vinyl-Rubber Extra apart from other water-based brands is its patented weather-resistant finish that allows the UV blockers and conditioners to remain in the surface instead of washing away during a car wash or rain storm. It also doesn’t attract road grime and dust. Since it can withstand the elements longer, it’s able to protect the surface longer. As you use Vinyl-Rubber Extra, you will need to use the product less frequently since it penetrates deep into the surface treating the components from the inside instead of merely dressing them.
 

Treating Interior Plastic Surfaces

Today's interior surfaces benefit from the latest in automotive glass that filters out the majority of harmful UV (Ultra Violet) rays. UV cause surfaces to age quickly and to lose their color. While UV rays have been significantly reduced, the interior is still prone to fading due to heat. Over thirty years ago einszett (currently nextzett) created Cockpit Premium specifically to address all interior surfaces. It cleans all clear and colored plastic interior surfaces such as the dashboard, arm rests, audio/navigation screens, shift knob, steering wheel, gauge cluster and pedals while protecting them from the fading effect of heat. It goes on easily and leaves a no-shine finish.

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Convertible and Boat Interiors

When treating open air interiors such as convertibles and boats that are exposed to UV, we suggest you occasionally apply Vinyl-Rubber Extra which contains strong UV blockers. Apply only on dashboard and armrests and avoid spraying on seats and control surfaces such as the steering wheel, shift knob and pedals due to the slippery characteristic of silicone in the product. While silicone makes the surface water-resistant, which is ideal for carwashes and rain, it makes the surface slippery and therefore potentially dangerous when applied on control surfaces.
 

Treating Tires

Vinyl-Rubber Extra treats tires in much the same way as plastic. Like plastic, rubber is sensitive to petroleum-based dressings. They can dry and become brittle.

Rubber in its natural form is susceptible to the harsh effects of Ultraviolet (UV) light  and ozone. These two elements cause rubber to rot. In order to combat this natural effect, tire manufacturers add anti-degradants in the rubber. Petroleum-based dressings break down these 'anti-degradants' allowing the tire to be exposed to the oxidizing effects of UV and ozone.

This is why it's important to use a water-based treatment that will not cause harm to the anti-degradants but aid it by applying UV blockers.

Use nextzett Vinyl-Rubber Extra for these additional benefits:

  • water-based formula will not stain, drip or splatter during application or driving.
  • dust-resistant and water-resistant for a long-lasting finish.
  • leaves a low shine, silk matte finish that looks more natural instead of greasy.

nextzett-vinyl-rubber-extra-tire-conditioner-dressing-protect.jpg

 

nextzett-vinyl-rubber-extra-car-apply-exterior-plastic-trim.jpg

nextzett-vinyl-rubber-extra-plastic-trim-protection-water-beading.jpg

 

Summary

When detailing a car, you are able to make a better choice as to the car care products you choose when you have a better understanding of the surface you're treating. When you know the surface, you know what can benefit it or damage it. Plastic and rubber are the next most prevalent surface to care for on your car. Treating it properly will serve your car better and keep it looking exceptional for years.

Four einszett metallic paint polish containers in yellow, green, red, and blue, labeled with the same red-and-black shield einszett logo, arranged on a white cloth next to a red surface.

einszett Legacy

Built on a Legacy. Made for What Comes Next.

Since 1936, einszett has set the standard in automotive care. Our Legacy formulas carry forward the quality, performance and results enthusiasts remember.

Shop the Legacy Collection

A Legacy Dating Back to 1936

1936

Founded in Germany

einszett was established by Werner Sauer, Sr. in Cologne, Germany, beginning a legacy of premium automotive care products that would span generations.
A vintage black convertible car parked outdoors in front of a cityscape with a large cathedral spire in the background, shown in black-and-white.
einszett (1Z in German) taken from the license plate issued to cars in Koln, Germany, birthplace of einszett.
1960s

Innovation in Car Care

Pioneered advanced formulations for automotive detailing, setting new standards in the industry.
Vintage-style einszett advertisement showing a woman in a blue shirt holding a large green bottle labeled '1z Autopolitur' and a yellow badge reading '1z Autopflege' on a cream background with abstract shapes.
Historical einszett car-care products from the brand’s early years.
2000

The North American Chapter Begins

einszett North America became the brand’s first export operation outside Europe and introduced einszett to the English-speaking market. The North American website, product labels and catalogs established the brand’s first English-language identity, helping open the door to interest and distribution in additional markets around the world.
The original einszett North America office and team.
2006

70th Anniversary

Celebrated seven decades of innovation, quality, and dedication to automotive care excellence.
A vintage-style infographic timeline showing einszett branding and years from 1945 to 1970, including einszett products, with illustrated containers and a yellow measurement scale.
einszett product evolution, 1945–1970.
Two men standing behind a counter in a retail store. The man on the left wears a white polo shirt, and the man on the right wears a dark suit jacket, light blue shirt, and dark tie.
At Newport Beach Porsche in 2001, one of einszett’s first North American dealer relationships helped launch the brand’s presence in the U.S. market.

einszett Comes to North America

In 2000, einszett entered the North American market for the first time, beginning with a small number of specialty dealers who recognized the quality and potential of the brand.

Among the earliest was Newport Beach Porsche, which became einszett’s first dealer in 2001. From those first placements, English-language product labels, catalogs, and marketing materials helped introduce einszett to a new audience of enthusiasts and professionals in the United States and beyond.

A retail display counter at Newport Beach Porsche (2001) filled with small merchandise, with several black and red shirts hanging on the wall behind, a person standing in the background, and fluorescent ceiling lights overhead.
Three Einszett wax containers on a store shelf at Newport Beach Porsche (2001) Express Polish in gray, Metallic Polish in red, and Glanz Wax in blue, with a white Einszett sign beside them.

The Products That Defined an Era

From groundbreaking formulations to iconic packaging, these products shaped the automotive detailing industry and set new standards for excellence.

A white plastic bottle of 1z einszett Gummi Pflege Stift rubber care stick with a purple label and a detached white cap placed beside it on a white background.
einszett Gummi Pflege

Gummi Pflege Stift

One of einszett’s most recognizable products in North America. Gummi Pflege became a favorite for conditioning rubber weather seals, helping reduce sticking, squeaks, and freezing in cold weather.

A bottle of 1z einszett Brand Cockpit Premium car windshield washer fluid on a plain white background.
einszett Cockpit Premium

Cockpit Premium

One of the products that changed expectations for interior care. Cockpit Premium was among the first interior detail sprays to leave a factory-matte finish instead of the glossy look common at the time, setting a standard that many later products would follow.

A 500ml metal can of  1z einszett Hartglanz Glanz Wax with a blue and white label and a red cap, shown next to its blue plastic lid on a white background.
einszett Glanz Wax

Glanz Wax

At a time when carnauba waxes dominated the market and synthetic protection was still relatively uncommon, Glanz Wax offered a pure synthetic polymer alternative. It stood alongside early enthusiast favorites such as Klasse and Zaino as part of the shift toward longer-lasting synthetic paint protection.

A 200ml bottle of 1z einszett Kristall Klar Washer Fluid concentrate, featuring a green and white label with a red and white logo, on a plain white background.
einszett Kristall Klar Washer Fluid

Kristall Klar Washer Fluid

Kristall Klar helped lead the move toward highly concentrated windshield washer additives long before concentrated tablets and similar formats became common. A small bottle treated a large volume of washer fluid while delivering strong cleaning and low-streak performance.

Part of the Enthusiast Community

From Porsche events and club gatherings to dealer shows and trackside sponsorships, einszett became part of the enthusiast community it served.

Two women posing in front of a white and black einszett race car with red and white decals, number 65, under a white event tent.

Track Days

Pushing limits on the circuit

Car Shows

Showcasing perfection in every detail. First car show (2001)

Car Club Events

Supporting car enthusiasts

A man in a black einszett work shirt stands behind a black Porsche car in a workshop, with other people and shelves visible in the background. A red 'einszett German vehicle parts' sign is on the wall behind him.

Detailing Sessions

Crafting automotive excellence

A red Volkswagen Golf parked outdoors under a red, white, and blue striped canopy, with its trunk open. A market or fair booth with tables, einszett bottles, and a banner reading 'einszett' is set up beside it.

Car Culture

Where passion meets precision

A white pop-up canopy tent set up outdoors in front of a white building, with a red and white banner hanging behind it. Two men stand under the tent at a table with bottles and other items on display.

Dealer Events

Autogeek Detail Fest 2011


The Next Chapter

Today, einszett enters its next chapter—bringing back the classics that earned their reputation through German engineering, now developed and manufactured for the North American market.

The einszett Legacy line carries that tradition forward for a new generation.

Quality. Performance. Results.

The einszett Legacy Collection

A 3.4 fl oz foam applicator bottle of einszett 1z Gummi Pflege Stift rubber care stick, featuring a white and navy blue label with a red and white '14' logo, on a clean white background.
The Return of an Original

einszett Gummi Pflege

Honoring the trusted formula customers have relied on for years, einszett Legacy Gummi Pflege combines proven quality and performance with an improved applicator for easier, cleaner application.

$15
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