Our Story

A spark of Innovation

In 1936, in the bustling city of Cologne, Germany, Werner Sauer Sr. embarked on a journey that would revolutionize car care.

1936

The founding of einszett

Our journey began with a vision to create premium car care products.
2000

einszett North America Introduced to the United States

Michael Mankarious imports einszett Autopflegesysteme into the United States and introduces German car detailing products to US and Canadian auto enthusiasts.
2015

Factory Fire: Nextzett is Born

After nearly 80 years, the einszett factory is destroyed in a fire and the company is reborn as nextzett.
2025

Celebrating 25 years in the US and Canada, nextzett USA continues to grow and innovate.

Reached customers across all 50 states with our premium products.
2025 and Beyond

Innovation continues as nextzett USA introduces Detailers Finest

A new line of detailing products debuts inspired by the car culture scene. Promising more innovative products that excite and delight its customers.